 Buy Once. Let Your VA Watch.
Build Your PR System Together.Â
Â
A practical, tactical PR Workshop for business owners ready to grow their audience, authority, and opportunities without hiring a $2K/month agency.
Â
Â
✔️ Exactly what PR tasks your VA can do for youÂ
No guessing. No micromanaging. No “I didn’t know you needed that.”
I break down the daily, weekly, and monthly tasks your VA can own—so the pitching, follow-ups, and visibility work actually gets done.
Â
✔️  How to get booked on aligned podcasts, guest columns & media featuresÂ
You’ll learn the simple system my team uses to find the right opportunities (not dead podcasts or random cold pitches that go nowhere).
Â
✔️  How to create your media assets once and reuse them foreverÂ
We’ll build out the must-have pieces: speaker sheet, press page, bios, talking points, clips, and your “copy-and-paste PR vault” your VA uses to move fast.
Â
✔️  How to make journalists, podcasters, and hosts actually want youÂ
Most pitches are generic. Yours won’t be.
I’ll show you how to customize and personalize pitches so they get opened, read, and accepted.
Â
✔️  The follow-up system that gets the YESÂ
80% of people never follow up—your VA will.
You’ll see how to track every lead, pitch, and opportunity so nothing falls through the cracks.
Â
✔️  How to turn every media feature into content, credibility + conversionsÂ
Your VA will know exactly how to repurpose every interview, pull transcripts, clip video, update logos, and feed your content machine.
Â
EXACTLY WHAT I NEED!
How to Utilize Your VA to Boost Visibility
$99
One-Time Purchase · Team Access Included
Â
-
The full PR Workshop training
In a 90-minuted recorded workshop, learn the exact system to get featured on podcasts, land media opportunities, and grow your visibility without needing a PR agency. -
Team-friendly access
Buy once. Let your VA or marketing assistant watch. No additional licenses needed. -
The complete PR Task List
Daily, weekly & monthly tasks you can hand off to your VA immediately — no guesswork. -
A customizable Pitch Template
Plug-and-play templates for podcasts, media requests, collaborators, and journalists. -
The Simple Visibility System
A repeatable process your VA can run every week to keep visibility consistent. -
Pitch + PR Tracker
Hand over the responsibility to track every lead, every pitch, every win, and finally see your momentum. -
Lifetime access to the recording
Come back anytime, train new team members, or refresh your strategy for future launches.
A Complete PR System Your VA Can Run with You.
No Extra Seats, No Extra Costs, Just Results.
“As an OBM/Hybrid VA, my clients are always looking for opportunities to be seen and heard beyond social media, and this workshop delivered. Emily provided not only a deep dive into how to generate PR opportunities, but also how to turn this into a highly sought-after service — whether you want to specialize in it or add it to your existing offers.
The best part is that you can apply this training directly to your own business to expand your reach, because elevating your PR game isn’t just a client-only service.”
Â
— Amanda Kraft
Â
Â
Why Learn PR from Emily?
Â
Because I sit at the exact crossroads of PR expertise + VA execution.
Â
Before I ever taught digital marketing, I worked in broadcast journalism, public relations, and media -- pitching stories, writing press releases, working inside newsrooms, and landing coverage.
Then I spent the last 15+ years as a freelance marketing strategist, helping clients get featured on podcasts, secure brand collaborations, build authority, and grow their visibility online.
And here’s the part that makes me different:
I don’t just do PR… I train the people who DO PR.
I run one of the largest and most respected communities of freelance marketing assistants and virtual assistants in the online business world — the Unicorn Digital Marketing Assistant School and the Digital Marketer’s Workgroup.
Thousands of VAs, implementers, and marketing freelancers have learned from me exactly how to support clients with pitching, follow-up, visibility systems, and media outreach.
So I understand both sides:
-
What business owners need to get visibility and authority
-
What VAs can actually execute behind the scenes to make that visibility happen
This is why I’m the perfect person to teach you how to:
-
Build a PR system
-
Delegate it confidently
-
Train your VA
-
And stay consistent without doing all the work yourself
Â
You’re not just learning PR.
You’re learning how to run it as a team with a leader who has trained the very people who make this system work.
Â
Your business is ready for visibility.
You just haven’t had someone running the PR system for you.
Your brand has stories worth telling.
Your work matters.
Your expertise deserves a wider audience.
You don't need a 12k PR Agency at this point in your business.
With the right teammate supporting your pitching, follow-up, and media relationships, your visibility can expand faster and more effortlessly.
This PR workshop changes that for you and your team.
Show me how to get seen without doing it all myself.
