Let's be real:
There is NO reason in this, the year of our lord, Beyoncé, 2025, that you should be spending your time:
❌ Stuck in the cycle of $15/hour tasks, trading your time for money while clients rake in the big bucks.
❌ Copy-pasting emails and scheduling calls, knowing you’re capable of doing so much more inside a business.
❌ Juggling a dozen piddly client inboxes but never being seen as a strategic part of the team.
❌ Taking on endless admin work because you don’t have a four-year marketing degree or an MBA (newsflash: you don’t need one).
❌ Watching clients pay “experts” big money for marketing tasks you know you could handle—if only you had the training.
✅ You already have the work ethic, problem-solving skills, and reliability—now it’s time to add high-value marketing skills so you can work with better clients, charge more, and become an integral part of a business, not just the admin behind the scenes.
Because let’s face it—you’re done being seen as “just” a VA. You’re ready to step up, own your expertise, and finally charge what you’re worth.
So you can put your talents to good use, stop relying on someone else to sign your paycheck and determine your value, and finally have a fulfilling career that gives you the autonomy you need and deserve.
But, let’s face it—the world of online marketing can feel like a maze of confusing jargon, complicated tech, and ever-changing platforms.
You've got the drive, the passion, and the dream. But there's just one teeny-tiny problem...
You’re not 100% sure you’ve got the skills to back it up.
Sound familiar?
You're in the right place, and you're in good company.
People like you *THRIVE* as freelance digital marketing assistants.
People with…
- MacGyver-level problem-solving skills…
- An instinct for keeping clients happy—without being a doormat.
- Communication skills that add much-needed clarity to their team…
- VIP-treatment customer service (minus the brown-nosing)…
- Organizational wizardry that would make Marie Kondo weep…
- Reliability, trustworthiness, productivity, positive attitude, and MOST importantly…
- And most importantly—a drive to learn and master new skills fast.
With gifts like those, your path from assistant to sought-after Digital Marketing Pro is shorter than you think.
Imagine waking up tomorrow with:
✅ Rock-solid confidence in your marketing and tech skills.
✅ A clear roadmap to shift from hourly admin work to premium marketing packages that give you more freedom, flexibility, and income.
✅ The ability to say "Yes!" to high-paying clients—knowing you can deliver.
No more imposter syndrome. No more tech-phobia. No more missed opportunities.
But here's the kicker: Every day you hesitate, you're leaving money on the table.
You’re stuck doing work that drains you when you could be building a career that excites you.
You’re ready for bigger opportunities.
You’re just missing the roadmap to get there.
If you’re ready to step into your next chapter—one where you’re well-paid, in-demand, and in control—this is your moment.
The program is for you if you're:
- Stuck in low-paying admin work or a draining 9-to-5 and ready to step up into high-value marketing services.
- Tech-curious but drowning in conflicting advice, unsure which skills will actually make you more money.
- Done with soul-sucking busywork and eager to package your skills into profitable, flexible marketing offers.
- Determined to build a career with more freedom, financial stability, and opportunities—for yourself and your family.
If you're nodding so hard your neck hurts, congrats! You're my target audience.
THE TRUTH IS:
Online business owners aren’t scrambling to hire more admin help. They’re outsourcing it overseas or handing it off to AI.
They’re not looking for just another VA. They want a marketing pro who thinks ahead, takes action, and makes their business better.
They’re not searching for a “seasoned expert.” They want someone adaptable, proactive, and ready to help bring their big vision to life.
What they really need? A sharp, resourceful marketing assistant who can think strategically, take initiative, and drive results.
THEY WANT:
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A tech-savvy sidekick who gets the online game—funnels, automation, content, and conversions—without needing hand-holding.
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An eagle-eyed marketing partner who doesn’t just follow orders but spots opportunities to boost profits and engagement.
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A audience-building wizard who creates seamless, value-packed interactions that turn casual buyers into raving fans.
⚡ The online world moves FAST. Business owners need a trusted partner who can keep up, pivot when needed, and execute marketing strategies that actually work.
This is your moment to remix, reinvent, and rise.
You just need access to the *exact* strategies, tools, and systems to build a solid foundation — so you can become a highly sought-after, in-demand, and confident Digital Marketing Assistant.
AKA, an irreplaceable teammate who loves to deliver a 10/10 in everything (in the better-paid marketing department) they do.
The only question left is: Are you ready to become the digital marketing unicorn you were born to be?
Your dream job is tapping its foot, impatiently waiting. Time to take that leap and show the digital world what you're made of!
Real Unicorn Success Stories:
Megan: From stay-at-home mom to $25/hr client…before finishing the course
“I have been doing social media management, email marketing, and a couple of other contract jobs since leaving full-time employment to stay home with my kids in 2017. The clients and the work were ok, but I always knew I wanted/needed to level up somehow and this course did it for me!
I hadn’t even finished the course or launched my biz before I had my first paying client at $25/hr just by telling a friend about the skills I have honed in this class.
You are changing lives by giving moms like me confidence, new direction, and the ability to earn income while living the flexible life I’ve always dreamed of.”
—Megan Casper, former Event Manager, now Social Media Manager & Digital Marketing Unicorn
Stephanie: Homeschooling mom making $2k months
“My initial goal was to make $1,000 a month. With the course, I reached my goal within 3 months and have been consistently hitting $2K months for over a year. As a homeschooling mom, balancing work and family life is a top priority and Emily’s program has helped me make it happen.”
—Stephanie Cutter, Homeschooling Stay-at-Home Mom + Digital Marketing Unicorn
Claudia: Doubled her income, halved her work hours
“When I started Emily’s course, I was an underemployed and underpaid property manager making $14/hr in Miami.
My original goal was to replace at least half of that income. What I achieved was more than I had ever expected. Now, I charge $30-35/hr, work half of the time I did in my 9-5, have a schedule that moves around my family’s needs, and get to pick who I want to work with. My only regret is not having started sooner!”
—Claudia Bretz, Former Property Manager, Milspouse, and Digital Marketing Unicorn
UDMA School is NOT a:
❌ Social media course.
❌ Basic business setup 101 lesson.
❌ General VA course.
These are the critical strategies & skills you need to work from home as a successful digital marketing assistant.
The Step-by-Step Training That Transforms You into a Confident Marketing Pro:
Marketing Strategies that give you confidence:
You already know how to keep businesses running smoothly—now it’s time to take the next step and add marketing to your skill set.
But let’s be real—offering marketing services can feel intimidating when you don’t see yourself as a marketer (yet).
That’s exactly why UDMA School exists.
We break down real marketing strategies in a way that makes sense—so you can move from hesitant to confidently executing high-value tasks for your clients.
✅ Go from “I don’t know where to start” to “I know exactly what to do.”
✅ Understand the why behind marketing strategies, not just how to do the tasks.
✅ Build confidence by practicing real-world marketing skills, step by step.
The best part? You don’t need a marketing degree. You just need the right training, the right tools, and the willingness to take action.
By the end of this program, you won’t just be checking off marketing tasks—you’ll own your expertise and feel ready to charge for it.
Online Business Strategies You Must Know To Get Booked
Master the online business maze like a seasoned online pro. I'll hand you the map, the compass, and heck, I'll even throw in a friendly minotaur to guide you. You’ll have everything you need to understand the online marketing landscape and become your client’s most irreplaceable asset.
Social Media Strategy & Management
Facebook and Instagram won't know what hit 'em. We're talking content that's so good even your client's dog will want to smash that like button. Learn to juggle algorithms like a circus pro, repurpose content so you’re always working smarter, not harder, and create a content calendar schedule that'll make your audience more addicted than their morning coffee.
Affiliate Marketing
Turn influence into income, baby! We'll show you how to help your clients make money while they sleep. It's not magic. It's affiliate marketing (okay, it's a little magic).
From VA to Full-Stack Marketing Unicorn
If you’ve already dipped your toe into the VA world, it’s time to transform you into the marketing unicorn of your clients' dreams. You'll strut into strategy meetings with the confidence of a toddler with a fresh pair of light-up sneakers.
Because in a world of forgettable VAs, you're about to become a majestic, stand-out, rainbow-maned unicorn. Grab your glitter, your determination, and your impressive new skills, and let's turn those marketing dreams into cold, hard cash.
Your clients won't just want you—they'll wonder how they ever lived without you.
Tech & Marketing Skills:
It's time to roll up your sleeves and get your hands dirty. We're not just talking about hard skills here—we're talking about your future superpowers. These are the lessons that will transform you from a mild-mannered civilian into a full-fledged digital marketing superhero.
SEO & Blogging
Time to make Google your BFF so you can serve even the most prolific bloggers as a high-paid content manager. You'll learn to speak search engine so fluently even Alexa will be jealous. Watch as your clients' websites climb the rankings faster than your CC balance on Prime Day. Page 2 of Google? We don't know her.
After this training, you’ll walk away with:
- A complete knowledge of SEO foundations and ongoing optimization strategies
- The perfect blog formula for binge-worthy content every time
- Systemized organization and blog tracking for a process that will blow your clients away
Email Marketing & List Building
Forget Nigerian princes and sketchy supplements. You're about to craft email sequences so irresistible people will voluntarily check their spam folder just in case they missed one.
This training will demystify:
- List building, tagging, and segmenting so you can strategically organize your client’s list for maximum conversions
- Building and updating sequences to navigate the backend like a pro every time
- Strategizing and implementing weekly emails to nurture and connect so you can keep your client’s list healthy, growing, and ready to buy at a moment's notice
- Active Campaign, ConvertKit and Kajabi (then you can easily master the others once you know my tricks)
AI Tools for High-Paid Marketing Assistants
Harness the power of artificial intelligence without the fear of a robot uprising. You'll be using AI tools so effectively, your clients will wonder if you've secretly been replaced by a very charming cyborg. Spoiler: It's just you, but supercharged!
You’ll get:
- Top AI tools for successful online business
- How to create effective prompts to get the outputs you need every time
- To use AI to build efficient workflows to streamline your client’s marketing processes
Websites 101
Wordpress, Kajabi, oh my! You'll become the Dr. Dolittle of websites, understanding their quirks and making them perform tricks so you can keep your client’s site up-to-date, relevant, and active. No more fear of breaking the internet - you'll be too busy ruling it.
This training will give you:
- Website terms and components
- Common site pages and how to structure them
- Email and site integration
- Tech walkthroughs on Meta pixel, Kajabi, Elementor, and sleuthing
Funnel Building & Tracking
If funnels are still more of a kitchen tool than a powerful online money maker, buckle up, baby. You’re about to step into a whole new world. With these tools in your tool belt, you'll be building funnels so smooth leads will slide right into conversions before they even know what hit 'em.
Inside this training, you’ll learn everything you need to know to become your client’s secret weapon, including:
- The different steps & strategies that make up a funnel so you can keep up with your lightning fast clients
- Landing page design so you can take your client's copy and bring it to life
- The ins and outs of the most popular funnel-building tools so you can hop right in and get to work
- Tracking & reporting best practices that will impress your clients and help them make data-informed decisions in their business
Business Building Foundations:
Those shiny new skills are crucial, but they alone don't pay the bills. No matter how much marketing knowledge and tools you have under your toolbelt, you’ll never build a sustainable, thriving business without these essential freelancer skills.
No more working for exposure or "experience." You're a unicorn, not a charity.
Here, you’ll gain the business strategies you need to establish a sustainable and thriving digital marketing assistant freelance business like:
Pricing Like a Pro
No more underselling yourself like last week's bananas. We're talking premium pricing that'll have you feeling like the Beyoncé of digital marketing. You'll learn to charge what you're worth (hint: it's more than you think).
Irresistible Packages
Facebook and Instagram won't know what hit 'em. We're talking content that's so good even your client's dog will want to smash that like button. Learn to juggle algorithms like a circus pro, repurpose content so you’re always working smarter, not harder, and create a content calendar schedule that'll make your audience more addicted than their morning coffee.
Workflows & SOP
Turn influence into income, baby! We'll show you how to help your clients make money while they sleep. It's not magic. It's affiliate marketing (okay, it's a little magic).
Client Management
If you’ve already dipped your toe into the VA world, it’s time to transform you into the marketing unicorn of your clients' dreams. You'll strut into strategy meetings with the confidence of a toddler with a fresh pair of light-up sneakers.
Business Tracking & Reporting
The smartest business owners know their numbers. After this training, you’ll be a low-key data wizard, turning boring numbers into profitable data points for your business.
Your On-Demand Marketing Resource—There When You Need It
This isn’t just another course—it’s a resource you’ll rely on again and again as you build your marketing skills and take on bigger client projects.
You don’t have to remember everything at once. Think of this as your personal marketing playbook, ready whenever you need it:
📌 Prepping for a discovery call? Refresh your knowledge on key marketing strategies.
📌 Stuck on a client project? Revisit step-by-step tutorials to get unstuck fast.
📌 Want to level up? Dive into advanced training when you’re ready for more.
No pressure, no rush. Work through the content at your own pace, come back when you need support, and grow your confidence one skill at a time.
🚀 Because the best VAs aren’t just task-doers—they’re resourceful problem-solvers. And now, you’ll have the tools to back it up.
Hands On Practice
The kind of homework you want to do! This is the difference between theory and real-life experience that gets you hired. You’ll get hands-on experience with marketing AND business homework through bite sized assignments to build your business and your portfolio.
Each week, you’ll get foundational business tasks to check off your list, set up your backend, and confidently serve higher-paying clients through a streamlined, legitimate business.
We'll give you marketing action steps to design ads, build automations, format blogs, etc., so that your competency and confidence grow from doing the work (not just thinking about it).
By the end of the program, you’ll have an established business AND portfolio full of marketing projects to impress your next (or first) client.
Lifetime Access
Remember Encyclopedias? Use UDMA School Self Starter as your go-to resource for marketing services and and working with clients. If you’re currently helping online business owners in their day-to-day tasks and want to increase your rates, serve them at a higher level, and make a deeper impact in their business…UDMA School Self Starter is your secret weapon.
This is the resource you can study the day before a team meeting so you can show up and blow your client’s mind with a “Why don’t we tag all of our new leads for more targeted campaigns?” or a “What if I set up UTMs to better track our traffic?”
Have Questions? We’ve Got You.
While this is a self-paced program, you’re never left without support. If you hit a roadblock or need clarification, our team is here to help.
📩 Email us anytime with questions, and we’ll get back to you with guidance.
📌 Use this program as your go-to resource—revisit lessons, check templates, and troubleshoot with step-by-step tutorials.
Why do I care? Because I want you to be damn good at this. I want you to feel confident in your marketing skills, fully prepped to work with high-quality clients, and so impressive that people can’t help but refer you.
And when you’re ready for the next step? The Digital Marketer’s Workgroup will be waiting—a place where skilled, action-taking marketing assistants get job leads, connections, and advanced training.
💡 This program isn’t just about learning—it’s about making you marketable, referrable, and ready for real opportunities.
Plus, you’ll get exclusive access to these exclusive bonuses:
And because around here, we play favorites (and you’re it 😉), here's some extra sprinkles on your sundae:
Kickstarter Kit: Your Marketing Business In a Box
We're talking portfolios that'll make clients swoon, discovery calls smoother than butter, and proposals so good they should be framed. Even the boring stuff like covering your butt from the IRS. It's everything you need to look like a pro, even if you're still figuring out which end of the laptop to type on. Fake it 'til you make it? Nah, you can just skip straight to making it.
You’ll get samples, templates, and trainings so you can create professional portfolios, build beautiful proposals, search for clients in all the right places, send out detailed contracts, and understand taxes as a 1099 contractor from the minute you set up shop. ($297 value)
Facebook Community Management Workshop
Everything you need to know to start working as a community manager and be 100% confident to go after those 6- or 7-figure team opportunities. This unique entry-level job allows you to work inside a platform you already know, serving established business owners at a premium rate. ($197 value)
Recorded Guest Expert Trainings:
We're rolling out the red carpet and bringing in the best in the biz and you get access to all the replays! Learn from guest experts who are so good at what they do they make the rest of us look basic. It's like having a backstage pass to the concert of marketing knowledge.
You'll be starstruck, inspired, and maybe a little intimidated (in the best way).
Learn from guest expert workshops like:
- Your Data Tracking Lifeline with Ange Quinn, who will give you a next-level skill set as you learn how to master UTMs & marketing campaign tracking.
- Calls That Convert with Tracie Patterson so you can confidently nail your discovery calls every single time.
- Graphic Design for Social Media with Aino Horsma to take you from “VA who schedules posts” to “irreplaceable social media manager.”
- Freedom From Fear Workshop with Jen Grosso, who delivers confidence training based in neurological science so you can develop the habits to keep you powering towards your goals with strength and certainty no matter what the business throws at you.
And more!
$100 Off Your First Year in the Digital Marketer’s Workgroup
When you’re ready to take your skills beyond the course, the Digital Marketer’s Workgroup will be waiting—a place where skilled marketing assistants keep learning, stay sharp, and connect with top professionals.
Inside, you’ll get:
✅ Advanced trainings to deepen your expertise
✅ Industry insights to stay ahead of trends
✅ Networking with experienced marketers to open new opportunities
As a UDMA School graduate, you get an exclusive $100 discount on your first year, making your membership $897 instead of $997 for the annual plan.
💡 This is your chance to keep growing, stay connected, and position yourself for even bigger opportunities.
All so you can confidently say YES to marketing jobs, take on paying clients, and provide top-notch marketing services to build your freelancer reputation.
So, are you ready to level up from “I can organize your inbox” to “I can run your marketing like a pro”?
Clients won't just hire you—
they'll wonder how they ever survived without you.
It’s time to stop being the behind-the-scenes admin and start owning your role as a high-value marketing pro.
LETS GO BREAK THE INTERNET.
I just wanted a little bit of boost on social media, and I got 100 times more than that.
“She has given us everything to be successful from the discovery calls, to the proposals, to the contracts, as well as have speakers come in that are experts in their field to let us know how to do all of it. So it's an incredible school."
—Beth Weatherly, Office Assistant, Mother of Two, and DMA
Master marketing, attract premium clients, and turn your freelance business into a success.
Join Today and Get:
→ Core Training in Marketing & Tech – Master marketing strategies, essential tech skills, and business foundations to confidently support clients.
→ Lawyer-Written Freelancer Contract – Protect yourself and your business with a professionally crafted contract.
→ Portfolio-Building Marketing Tasks – Hands-on implementation homework to showcase your new skills and attract better clients.
→ Sales Call & Confidence Workshops – Learn how to sell your services with confidence and land high-paying clients
→ Bonus Trainings – Deep dive into graphic design, community management, UTM tracking, and more specialized marketing skills.
→ Exclusive Workgroup Access – Upon course completion, unlock backdoor entry to the Digital Marketer’s Workgroup with $100 off your first year—featuring advanced trainings, peer support, and continued job opportunities.
→ Freelance Business Setup (If You Need It) – Get backend business setup guidance to establish a solid foundation.
→ Lifetime Access – Revisit and refresh your knowledge anytime with continued access to this course version.
All so you can build a flexible, well-paid freelance career doing work that actually excites you.
The UDMA 7-Day Guarantee
We believe in this program—because we’ve seen it work. Hundreds of students have followed the Unicorn Roadmap to build successful, sustainable freelance businesses.
If you complete Module 1 within the first 7 days and decide that offering marketing services isn’t the right path for you, simply reach out. We’ll process your refund—no hard feelings. Your success starts with taking the first step.
If you’re ready to explore high-value marketing skills and elevate your VA career, we’re here to support you.
Learn industry secrets that would take years to learn in the field!
“The course is very informative and thorough. Emily takes the time to include PDFs that got me going fast! Not only that, she was born to tackle the techie world."
—Morgan Clapper, Digital Marketing Assistant
This program helps me serve my clients better!
"The course gave me the tools to tackle any challenge or job clients throw my way. I know I can find the information from a reliable source and if I have questions I can come back to the group or trainings. UDMA School really gave me validation that I am serving my clients in the right way and helps me serve them even better with additional marketing services."
—Susan Gilbert, Digital Marketing Assistant
If we haven’t met yet…
Hey, I’m Emily Reagan!
Unicorn herder. Board game pro. Pickleball-obsessed introvert. Oh, and a seasoned digital marketing specialist with 15 years of experience.
I've used my marketing magic for online superstars like Jennifer Allwood, Dixie Belle Paint Company, Sage Polaris, Copy Chief, Megan Yelaney, and Natasha Pherson (just to name-drop a few).
I’m a former military spouse of 20 years who mastered the art of career hopscotch after 11 moves in 19 years with our four kids in tow. I’ve worn more hats than the mad hatter—everything from marketing, public relations, news, and digital media…all while acting as the primary parent and household manager.
After my stint as a full-time baby wrangler, I tried re-entering the workforce at 36. Spoiler alert: Being overqualified, overeducated, and underpaid wasn't my cup o’ tea. So, I decided to bet on myself instead and dove headfirst into the wild world of online marketing. I’ve never looked back.
Now, I’m a single mom of four (including a teenager – send help and snacks!), rooted in Richmond, VA. My new mission? Supporting aspiring marketing assistants as you gain the skills and knowledge you need to enter the market at the top of your field, beat out the competition, and serve clients with a premium service.
I’ve helped 450+ digital marketing proteges gain the skills and confidence to ditch the admin label, work with premium clients, and get paid what they’re worth. Clients are desperate for people who can both strategize AND implement—and that’s exactly what I teach inside UDMA School.
If you're a rare breed who can both strategize AND implement, congratulations! You're exactly what clients are hunting for. You’ve got that magical it-factor to see the WHY and HOW behind every system and challenge. It's like having X-ray vision for marketing!
Real talk: This is the course I wish I had 14 years ago. It would've saved me literal years and fattened up my wallet a lot sooner.
UDMA School is built on battle-tested experience, offering you a express lane to booking out, niching down, and charging what your services are worth. And I'm still here in the trenches in 2025, slinging marketing magic alongside you.
So if you're ready to stand out, charge more, and finally own your marketing expertise—let’s do this together.
xoxo
💖 Emily
Join Unicorn Digital Marketing Assistant School Self Starter today & get immediate access to:
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Video Trainings – High-level marketing strategies, in-depth business & marketing skills, and straightforward tutorials that fast-track your success.
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Tech Tutorials & Platform Walkthroughs – Stay up to date with the most in-demand tools and use these as your back-pocket tech support anytime you need a refresher.
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Dashboards, Spreadsheets, Tracking & Reporting Templates, SOPs & Workflows – No need to start from scratch—use plug-and-play systems that make you more efficient (and impressive to clients).
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Bonus Deep Dive Trainings – Expand your skills with advanced topics, so you can confidently say “yes” to high-value projects without hesitation.
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Real-Life Marketing & Business Assignments – Hands-on experience that builds your portfolio and business, so you’re not just learning—you’re doing.
Walk away with SKILL, EXPERIENCE, and a PORTFOLIO that sets you apart.
Use this program as your go-to resource to confidently execute marketing tasks, impress high-paying clients, and grow your freelance business—on your terms.
Why Ange (and many other hiring managers) hire digital marketing assistants from our unicorn workgroup first
“The one thing I look for when I hire a new VA is their ability to know platforms, strategies, and what's going on in the industry. Too often VAs don't know what they're doing. We want to hire a VA who has some experience and training, and a training program to fall back on or great mentor to ask questions to.
If you're thinking about taking Emily's course, she knows her stuff. She knows what's going on in the industry, she's worked with all the different platforms. She's an excellent mentor... There are courses that teach you how to build your own business as a VA but they don't supplement with training on how to do things. If you're coming in as a service provider and you're gonna do the doing, it's really important that you know how to do the doing…
You will get further by investing in yourself with this program and learning what you can do and provide to your clients."
—Ange Quinn, Hiring Manager & Director of Operations of The Ops Builder
"I’ve hired A LOT over the past few years and have had to let many team members go because they simply can’t do the job they were hired to do.
Fit and personality matter, but skill is hands down the most important part when it comes to hiring and keeping someone on your team.
"I won’t even look at marketing assistants if they haven’t been through UDMA School because I know that they have the right training and resources to do what needs to be done. And I know that if they get stuck, they have a genius in their back pocket to help them figure it out. Which means, I get to stay in the CEO seat and do what I do best, and my team gets to shine and do what they do best.
Emily is one of the smartest marketers I know and everyone who spends any time around her gets smarter by proxy.”
—Brittany McBean, Copywriter & Launch Strategist, Agency Owner
This is the ONLY program of its kind that offers:
✔ TECH & TRACKING TACTICS
With tech tutorials, reporting and analytics training, and the resources, templates, and spreadsheets to set it all up yourself with just the click of a button.
All the resources you need to succeed
✔ THE END-TO-END STRATEGY
You’ll wow your clients when you understand exactly how things like UTMs and SEO work — and it all fits together to work towards their big goals.
The permission to be creative *and* lucrative
✔ THE NITTY GRITTY DETAILS
This program is designed for detail-oriented VAs who don’t just want theory—they want real skills that make them indispensable. No fluff, no filler—just clear, actionable training that teaches you exactly how to do the job.
Combine your unique talents with cold, hard skill
✔ THE ABILITY TO PERSONALIZE YOUR PATH
Becoming a Digital Marketing Assistant means YOU get to choose your specialty—whether it’s email marketing, social media, funnels, or SEO. You’ll be able to shape your freelance career in a way that fits your strengths, interests, and lifestyle.
This program leverages your innate talent, drive, and ability to pick things up quickly to help you hit the ground running, YOUR way
✔ THE SUPPORT OF A GENEROUS COMMUNITY
And once you complete the program, you’ll have backdoor access to the Digital Marketer’s Workgroup—where you can continue sharpening your skills and connecting with a community of marketing professionals and their referral networks.
I never would have had the courage to just flat out offer digital marketing services after being a stay-at-home mom for 9 years!
“I now have four clients and I have a volunteer spot with my local food pantry keeping their website updated. This course was definitely a confidence booster and helped me realize how help out there is needed and how people are willing to pay for that help! This will be an exciting year!”
—Crystal Morissette, former Industrial Engineer, Stay-at-Home Mom and Digital Marketing Assistant
I left my 9-5, took my digital marketing skills to the next level and gained so much confidence!
“When I found UDMA School, I was a part-time VA offering email marketing services and working a 9-5. I was ready to take my business full time, but wanted to freshen up my skills and learn new ones first.
This course was exactly what I needed! It took my email marketing skills to the next level, and now I’m offering other in-demand digital marketing services with the skills I learned. Because of the confidence, I gained from this course, I left my 9-5!
Emily’s vibrant energy in teaching the course made learning fun, and she gives you all the support you need throughout the entire experience!”
—Marci Sanders, former Project Consultant and current Email Marketing & Tech Specialist
I just started the course and cannot believe all the jobs available!
“I’m so excited!!!! I have a discovery call scheduled with a potential client on Wednesday, and I’m only in unit one of the course!”
—Sharon Blosser, former nonprofit executive director and current Digital Marketing Assistantist
Before you dive in…
Let’s make sure we’re a match made in (online) heaven.
UDMA School is NOT for you if:
🚫 You need a job yesterday. This isn’t a quick-fix gig—it’s a real skill-building program that requires learning, practice, and implementation to attract quality clients.
🚫 You’re looking for constant hand-holding. This is a self-paced program with email support—but motivation and follow-through? That’s on you.
🚫 You have zero work experience. You don’t need a marketing background, but some professional experience (even in admin roles) will help you transition into digital marketing more smoothly.
🚫 Investing right now would put you in financial distress. This program is designed to help you increase your earning potential, but if now isn’t the right time, we’ll be here when you’re ready.
🚫 You’re already an established marketing service provider—if you’re building funnels, growing email lists, and managing audience growth for clients, you likely don’t need this foundational training. (Come to the Workgroup)
But it IS perfect for you if:
✅ You’re an admin VA who’s ready to level up—you love supporting businesses, but you know adding marketing skills will help you earn more and work with better clients.
✅ You’ve always been the go-to problem solver—whether it’s organizing a team, troubleshooting tech, or running the PTA fundraiser, you’re a natural at figuring things out.
✅ You want flexibility, variety, and higher-paying work—you love learning, you’re excited about marketing, and you’re ready to move beyond low-dollar admin tasks.
✅ You know you’d be great at marketing—if only you had the right training and a clear starting point. This program gives you exactly that: the skills, confidence, and insider knowledge to step into marketing work, charge for it, and finally fill in the gaps on what you didn’t even know you needed.
✅ You’re not afraid to bet on yourself—you’re ready to take action, build your portfolio, and become a referrable, high-value marketing assistant.
Fast forward a year from now, and THIS could be your new reality:
→ You’re working in a field that excites you—one that’s creatively stimulating, challenging, and full of endless growth opportunities.
→You’re confident in your skills, your services are in demand, and you get to choose your clients and projects. No more taking whatever comes your way—you’re in control.
→You set the rules for your work-life balance. No more rigid schedules or choosing between your career and your personal life. You call the shots.
→You have financial independence that creates options. Whether it’s traveling, upgrading your home, supporting your family, or finally treating yourself, you have the income to make it happen.
→You’re an essential part of your clients’ success. You’re no longer just checking admin tasks off a list—you’re helping entrepreneurs grow, making their businesses run smoother, and creating order in the chaos.
Bottom line?
You get to have your own career, making your own money, on your terms
I’M READY TO BECOME A DMA! 🦄
I landed my first client within two weeks… And three more soon after!
''I'm a lifelong entrepreneur and have successfully owned and operated my own brick-and-mortar businesses for over 20 years. I was excited to develop the digital freelancing skills that many business owners needed!
Emily's program is truly what successfully set me on my path to exceeding the goals I had set for myself.
Within the first two weeks of joining her program, I landed my first client (from one of the MANY opportunities she shared with our UDMA cohort).
Her program gave me the confidence and knowledge to put myself out there and offer digital marketing services to potential clients within the first month of joining UDMA.
After the first client, I was immediately able to confidently schedule three more discovery calls and was given the opportunity to work with all three of them!"
—Adria Boyd, Brick and Mortar Business Owner now Director of Operations & Online Business Manager
I was able to quit teaching AND replace my income a year sooner than I thought.
“I had a goal when I started Emily’s Course to transition from teaching into working for myself from home as a digital marketing VA. However, due to the utter fabulousness of all that I’ve learned and the job ops posted in this group, I am accomplishing that goal one year early!
I will get to work from home and have a flexible schedule, which will allow me more time with my husband and three sweet kiddos. I am thrilled beyond words - and as grateful as I can be!! We unicorns are pretty magical. 🦄 🥰 ”
—Marilee Haynes, former teacher, current copywriter at 5H Copywriting
GOT Qs?
I'VE GOT As!
Is this program live or self-paced?
How is this program different from other VA courses?
Do you offer this live?
What do marketing assistants & specialists reallly charge?
What if I have questions while I’m going through the course?
How long do I have access to the course?
Do I need prior marketing experience?
Will this help me land clients?
How much time will this program take?
What kind of ROI can I expect?
What if I’m not tech-savvy?
Don’t online business owners want a specialized hire?
What if I want more support after finishing the course?
Angela used her digital marketing skills to start a business where she could travel more…
“I was feeling stuck with the business I had created. The course helped me make the transition from the business I had to the business I wanted to grow. The individual trainings inside the course were awesome because they gave me confidence to jump into areas I wasn’t familiar with yet.
Since taking the course, I’ve signed several clients and I love the variety and freedom!”
—Angela Kiszka, digital creator, and 10-year e-commerce site owner
I’ve gotten 90% of my clients from Emily
“And I could apply for new jobs DAILY. I currently have four proposals out to potential clients that I’m waiting to hear back from, I have three more discovery calls this week, all from her amazing job opps. And these are just what have come to me THIS MONTH!”
—Tracey Anne, Owner of The Digital Goddess, branding and marketing
I have new, established clients AND the added confidence I needed to believe in the skills I already had to support other business owners!
“Emily’s course helped sharpen my existing skills and also taught me new ones. Wanting to take charge of my career journey has always been in the back of my mind, but I just needed the encouragement to actually take ownership of it!
Since completing UDMA, I confidently offer my services to others and have established new clients who appreciate the value I bring.
I already miss the homework and our weekly Zoom meetings! The layout of the coursework and the walk-through each week brought so much excitement and clarity to what I was learning. To be in a setting with like-minded classmates all yearning to LEARN was a wonderful experience that I can’t speak highly enough about!”
—Jennifer Scherzinger Hospice Liaison, now Digital Marketing Assistant
I covered my cost by the time I finished — and I freaking LOVE the work I’m doing!
“I was so inspired by Emily’s podcast that after consuming a handful of episodes, I jumped right into podcast assisting for a friend of mine using my past business experience. That first month I made around $250 — and the next month I joined Emily’s course. After that, my confidence grew each week right along with my income!
I doubled my income in March and tripled it in April! At the same time I completed her course, I had made just over $3000 as a freelancer. It covered my cost for the course and today, I freaking love the work I’m doing and the really cool opportunities it has opened up for me in my life!”
—Andréa Pettingill, Nail Salon Owner, current Digital Marketing Specialist
I get to choose who I work for, when I work and how much I charge!
“Emily's course was an excellent investment for me. I learned so much and was prepared to jump in as soon as I finished the course. I had my first client within a month and was able to make back my investment in my first month.
She provided extra tips and tricks that enabled me to do more work in less time. The group support empowered me to apply for jobs I would have otherwise been intimidated by."
—Connie Hurlburt, elementary school teacher, mom of two and retired military spouse
Join Today and Get:
→ Core Training in Marketing & Tech – Master marketing strategies, essential tech skills, and business foundations to confidently support clients.
→ Lawyer-Written Freelancer Contract – Protect yourself and your business with a professionally crafted contract.
→ Portfolio-Building Marketing Tasks – Hands-on implementation homework to showcase your new skills and attract better clients.
→ Sales Call & Confidence Workshops – Learn how to sell your services with confidence and land high-paying clients
→ Bonus Trainings – Deep dive into graphic design, community management, UTM tracking, and more specialized marketing skills.
→ Exclusive Workgroup Access – Upon course completion, unlock backdoor entry to the Digital Marketer’s Workgroup with $100 off your first year—featuring advanced trainings, peer support, and continued job opportunities.
→ Freelance Business Setup (If You Need It) – Get backend business setup guidance to establish a solid foundation.
→ Lifetime Access – Revisit and refresh your knowledge anytime with continued access to this course version.
All so you can build a flexible, well-paid freelance career doing work that actually excites you.
HECK YES, I WANT ALL THIS!
Burning question? I don't bite or push people into things they don't need. Just send me a dm @emilyreaganpr and we can talk.