FREELANCE JOB REPORT 2025
I took over 3,000 freelance jobs
and ran them through AI to spot the patterns — what services are most requested, and which platforms clients actually want help with. The result? A clear picture of where the real demand is in the online business world.
How to use this list if you're new to freelancing
Start with the skills clients are actually hiring for.
Instead of guessing where to begin, you can see exactly which services and platforms show up in thousands of real job requests. This helps you focus your learning on the areas that will get you hired faster.
For experienced marketing freelancers & VAs
Use the data to niche down and position yourself.
If you’ve been offering “a little of everything” or wondering what service to combine to make you really unique, this list shows you where the demand is strongest so you can refine your offers. It’s the shortcut to moving from general support to being seen as the go-to specialist clients will pay more for (and value more).
🛠 About This List of Most-Request Services
This list comes straight from our referral community the Digital Marketer's Workgroup job board, where members, business owners, and my own network regularly submit roles they need filled. Over time, we’ve collected more than 3,000 postings — everything from one-off projects to ongoing retainers. To make sense of it all, I ran the data through AI to spot patterns and trends.
What stood out?
The same services rise to the top again and again: marketing implementation, tech setup, and content support. The details vary (some want Kajabi help, others need social content, or email funnels), but the overarching pattern is clear — businesses consistently hire for the skills that move their marketing forward.
✓ Pick what lights you up combine services in unique ways to stand out— there’s room for specialists and multi-talented freelancers alike.
What kinds of jobs come through?
From our job submission sheet, here’s what business owners ask for most:
- Digital Marketing Assistants — 37.5% (email campaigns, funnels, social media, content marketing)
- Creative Specialists — 31.4% (copywriters, designers, video editors, tech setup in Kajabi, WordPress, ConvertKit, etc.)
- Admin/Executive Assistants — 19.2% (admin support, email, scheduling, customer service)
- Strategists/Consultants — 14.7% (marketing plans, audits, launch strategy, high-level consulting)
Are these corporate jobs?
Nope. Nothing you see on Linkedin.
We’ve carved out our own corner of the internet. This isn’t about corporate VA jobs where you’re micromanaged and capped at $14/hr. It’s about working with online creators — coaches, course and membership site owners, service providers, subscription box owners, and even the occasional brick-and-mortar business — who need freelance digital marketing help.
I get referrals from Amy Porterfield, my business peers and friends, masterminds and paid groups I'm apart of, speaking gigs, google search.
Not included in this list, Workgroup members share when their clients are hiring, we see jobs in the wild, or subcontract to each other. Because THAT is the true power of a networking group.
What about budgets?
We weed out anything under $20/hr. And we recently added a spot for clients to add in their budgets, so this data is incomplete. Sometimes a newbie takes one of those just to get experience, but no one stays there long. Typical ranges are:
- $25–35/hr for marketing assistant roles
- $45–75/hr for strategy and implementation
- $55–100+/hr for marketing manager or specialist retainers
And because of their higher skills & talent Workgroup members often turn starter gigs into bigger contracts.
- Angela Kiszka once picked up a $20/hr posting and flipped it into a $1,800/month package
- Liz Cruz just booked $10k in social media clients from connections she made inside.
After combing through our tracked job leads here's what we see (*in order of most requested)
- Social Media Management & Content Creation – 22.9%
Planning, creating, and scheduling posts across platforms to grow a brand’s visibility, engage its audience, and drive traffic or sales. - Admin/Operations Support – 10.3%
Managing the day-to-day backend tasks like inbox, calendar, project tracking, and customer service so business owners can stay focused. - Websites & Tech Setup – 10.1%
Updating WordPress or Kajabi pages, setting up integrations, troubleshooting plugins, and making sure the tech stack is connected and functional. - Blogging & SEO – 10.0%
Writing and optimizing blog content that helps businesses get found on Google, attract organic traffic, and convert readers into leads. - Funnels & Launch Support – 9.7%
Building the pathway that converts leads into buyers—opt-in pages, nurture sequences, webinar pages, order bumps, and launch campaigns. - Email Marketing & Newsletters – 7.9%
Writing, formatting, scheduling, and tagging campaigns inside platforms like ConvertKit, Kajabi, ActiveCampaign, and Mailchimp. - Graphic Design – 6.0%
Designing branded graphics, PDFs, lead magnets, and visual assets that make marketing materials stand out. - Paid Ads & Analytics – 4.6%
Setting up and managing ad campaigns on Meta, Google, Pinterest, and tracking the data to improve results. - Copywriting – 4.4%
Writing persuasive words for sales pages, ads, emails, and websites that connect with readers and inspire action. - Video Editing – 4.2%
Editing Reels, TikToks, YouTube videos, or course content to create professional, engaging video assets. - Podcast & YouTube Management – 3.6%
Producing, publishing, and promoting podcast episodes or YouTube videos with show notes, thumbnails, uploading, and channel management. - Community Management – 2.9%
Moderating Facebook Groups, membership sites, or online communities, keeping conversations active and members engaged. - Affiliate & Partnerships – 2.6%
Managing affiliate programs, outreach, and tracking systems so clients can grow through partnerships. - Strategy & Consulting – 0.7%
High-level planning, audits, and marketing direction — guiding the big picture while others handle implementation.
Other In-Demand Services We See
We do see these services come up, and while they’re often combined with other roles, we’ve pulled them out separately since clients specifically ask for them.
- PR & Podcast Pitching -- Writing and sending targeted pitches to help clients land podcast interviews, media features, and visibility opportunities.
- Course & Digital Product Support -- Helping creators set up, publish, or deliver online courses, digital downloads, or membership products inside platforms like Kajabi, Teachable, or Thinkific.
- Project Management -- Coordinating people, tasks, and timelines to keep marketing campaigns, launches, and client projects running smoothly.
Cross-over skills are the abilities that may not always headline a job description, but they show up again and again inside client requests. They’re the “bonus” skills that layer on top of core services like social media, funnels, or email marketing — things like affiliate management, analytics, copywriting, automation, or project management. These skills cross categories, making you more versatile, more hireable/marketable, and more likely to turn a starter role into a bigger, long-term contract.
Why this matters more than ever because entry-level tasks are the first to be automated with AI or farmed out at low rates overseas. A client might be able to generate a draft email with AI or hire someone cheap to load content into Canva — but what they can’t outsource easily are the cross-over skills: knowing how to track conversions, setting up an affiliate system that actually pays out correctly, spotting a broken Zap, or writing copy that actually sells.
Cross-over skills are the difference between being “just another assistant” and being the contractor a client keeps around, raises rates for, and refers to their peers.
Top 5 Cross-Over Skills Clients Most Ask For as of Sept 2025
-
Affiliate Management
Shows up in 1 out of 5 jobs — usually tucked into funnels, launches, or email work. Clients need someone to set up, manage, and grow their affiliate programs. Most affiliate jobs are tied to built-ins (Kajabi, ThriveCart, Shopify), but Impact is the leading standalone tool requested. -
Analytics & Tracking
Google Analytics, reporting dashboards, and conversion tracking aren’t always the “headline” of a job post, but they’re vital for almost every marketing role. -
Automation (Zapier & Integrations)
Zapier appears in nearly 3% of jobs, and integrations requests are everywhere. Even if you’re doing social, email, or funnels — clients love someone who can connect the dots. -
Copywriting
Even if a role is for “social media” or “funnels,” writing captions, emails, and sales copy is baked in. The ability to write persuasive content crosses every service line. -
Project Management
Asana, Slack, ClickUp, Notion, Trello — not the “sexy” part of the job, but clients always want someone who can keep tasks moving inside their PM tool of choice.
*As a percentage of email marketing job requests, many jobs have multiple tech stack requests
- Kajabi* 51.7%
- KIT (ConvertKit) 18.9%
- Mailchimp 14.1%
- ActiveCampaign* 4.2%
- HubSpot 3.8%
- Constant Contact 3.2%
- ClickFunnels 2.9%
- Keap / Infusionsoft 1.9%
- MailerLite 1.9%
- AWeber 1.4%
- Ontraport 1.1%
*As a percentage of social-related job requests, many jobs have multiple tech stack requests + schedulers
- Instagram 44.4%
- Facebook 38.5%
- LinkedIn 24.1%
- YouTube 23.3%
- Pinterest 20.9%
- Facebook Groups 18.8%
- TikTok 18.5%
*As a percentage of social-related job requests, many jobs have multiple tech stack requests
- Later 35.8%
- Tailwind 28.3%
- Buffer 11.9%
- Hootsuite 11.3%
- Planoly 5.7%
- Metricool 3.1%
- Loomly 1.9%
- Sprout Social 1.9%
- Others: SmarterQue, Slow Social, Meta Business Suite
*As a percentage of project management, operations and collaboration requests, many jobs have multiple tech stack requests
- Asana 26.3%
- Slack 18.6%
- ClickUp 14.9%
- Monday.com 11.9%
- Notion 10.9%
- Trello 9.2%
- Airtable* 6.9%
- Basecamp 0.7%
- Zendesk 0.5%
*As a percentage of all job requests, many jobs have multiple tech stack requests
- Kajabi* 75.4%
- Kartra 6.0%
- Thinkific 4.7%
- ClickFunnels 4.1%
- ThriveCart Learn+* 3.0%
- Teachable 3.1%
- Podia 1.6%
- LearnDash 1.0%
- Mighty Networks 1.0%
- Ruzuku < 1.0 %
*As a percentage of all design-related job requests, many jobs have multiple tech stack requests
- Canva* 61.3%
- Descript 25.7%
- Photoshop 4.4%
- Illustrator 2.3%
- InDesign 1.1%
- Premiere Pro 1.0%
- iMovie 0.9%
- CapCut 0.9%
- Lightroom 0.8%
- Final Cut 0.7%
- Figma 0.3%
- Camtasia 0.2%
- Adobe XD 0.2%
*As a percentage of all website-related requests, many jobs have multiple tech stack requests
- Kajabi* 36.8%
- WordPress 28.4%
- Shopify 15.5%
- Squarespace 9.4%
- Wix 5.0%
- Showit 2.6%
- Go High Level 2.0%
- Weebly 0.3%
*As a percentage of all podcast-related requests, many jobs have multiple tech stack requests
- Canva* 61.3%
- Descript 25.7%
- Photoshop 4.4%
- Illustrator 2.3%
- InDesign 1.1%
- Premiere Pro 1.0%
- iMovie 0.9%
- CapCut 0.9%
- Lightroom 0.8%
- Final Cut 0.7%
- Figma 0.3%
- Camtasia 0.2%
- Adobe XD 0.2%
*As a percentage of all job requests, many jobs have multiple tech stack requests
Note: Top-tier clients now expect contractors to be familiar with AI tools and to bring them to the table as part of your skillset. Legally, they can’t dictate how you do the work (that’s the contractor vs. employee distinction) — but when you can show that you use AI to deliver faster, smarter, and more efficiently, you demonstrate trust, skill, and professionalism that sets you apart. I expect to see more references to specific AI tools in the future job shares.
Suggestion: Go into your discovery calls asking more questions about AI. For example: ask if they use Castmagic*, Otter* or have a custom AI agent build to speed up their podcast product/promotion
- Descript 81.5%
- ChatGPT 7.3%
- Otter.ai* 3.6%
- Jasper 2.2%
- Claude 1.5%
- Other AI mentions (general “AI tools” without naming) make up the remainder.
*As a percentage of job requests, many jobs have multiple tech stack requests
- Canva* 15.3%
- Kajabi* 12.6%
- WordPress 9.8%
- Descript 6.4%
- Shopify 5.3%
- KIT (ConvertKit) 4.6%
- Mailchimp 3.5%
- Squarespace 3.2%
- Asana 3.0%
- Impact (Affiliate) 3.0%
- Slack 2.2%
- Zapier 1.9%
- Google Analytics 1.8%
- Wix 1.7%
- ClickUp 1.7%
- Later 1.6%
- Monday.com 1.4%
- Tailwind 1.3%
- Notion 1.3%
- ThriveCart Learn+ 1.1%
- Photoshop 1.1%
- ActiveCampaign* 1.1%
- Trello 1.1%
- Kartra 1.0%
- HubSpot 0.9%
- Showit — 0.9%
- Constant Contact — 0.8%
- Thinkific — 0.8%
- Airtable — 0.8%
- Go High Level — 0.7%
- ClickFunnels — 0.7%
- Keap / Infusionsoft — 0.6%
- MailerLite — 0.6%
- Illustrator — 0.6%
- Buffer — 0.5%
- Teachable — 0.5%
- Hootsuite — 0.5%
- Ontraport — 0.3%
- InDesign — 0.3%
- Spotify (Podcasts) — 0.3%
- Podia — 0.3%
- Planoly — 0.3%
- Premiere Pro — 0.3%
- iMovie — 0.2%
- CapCut — 0.2%
- Libsyn — 0.2%
- Lightroom — 0.2%
- LearnDash — 0.2%
- Mighty Networks — 0.2%
- Final Cut — 0.2%
I put all the best business, AI, and marketing tools in one place called the Digital Marketing Assistant's Tool Kit. This includes my recommended tech stack for your business and tons of AI tools to play with and get good with.
Data is based on 3,000+ real job submissions inside my paid referral Workgroup. Not jobs shared between members, privately from me straight to the workgroup or individual members or post as "seen in the wild" as of Sept 2025.
- Each mention of a tool or service was counted individually — so if one job listed 3 tools, all 3 got logged.
- Percentages reflect share of mentions, not total number of jobs.
- These numbers don’t equal market share — they show what’s in demand across online business clients hiring today
* Denotes an affiliate link where I could earn a small commission if you or your clients uses this link to sign up. Thank you!
Biggest pattern: The jobs aren’t just asking for a single lane — they’re asking for people who can blend skills across email, funnels, design, social, and project management. That’s where the value is.
And in a world where AI can crank out drafts and corporate folks are trying to pivot into freelancing without really understanding online marketing, your edge is knowing how to connect the dots. It's about implementation and leadership.
The freelancers who stand out are the ones who bring strategy + implementation, and who can deliver results faster, smarter, and with context AI and outsiders just don’t have.
Want access to these kinds of online-client jobs?
It sure beats corporate.
These roles come straight from the real-world leads I share inside my paid referral community: The Digital Marketer’s Workgroup — where freelance marketers, specialists, assistants like you connect with legit, high-quality clients.
If you’re offering any of these services (or want to), the next step is simple:
👉 Click here to learn more & apply to join our referral Workgroup
You don’t need to be perfect — just willing to show up, keep learning, and do great work.
How do I get picked?
For our upstanding, vetted Workgroup Members.
As a contractor, you connect directly with the business owner. We post their jobopp, you reply back via their email or requested channel. You’re not applying, because you’re NOT an employee. But you do need to put your name in the hat by reaching out to the war, lead and continuing with your sales & booking process. Sometimes, I personally recommend members for roles where I get tagged in groups or chats.
But the real magic is networking inside the Workgroup — the more you give back, the more referrals flow back to you.
Got a question?
I'd love to chat with you, start by DMing me at @emilyreaganpr
What’s Next For You?
So much data. Don't feel overwhelmed, feel empowered.
You don’t have to master everything at once — nobody does. The smartest freelancers look at the data, decide where to focus, and take one solid step at a time. That’s how you build momentum, confidence, and a business that lasts. You’ve already done the hard part by showing up and paying attention to what clients actually want. Now it’s about choosing your next move — skills or clients — and taking action.
Because at the end of the day, you’re not just chasing gigs — you’re building freedom, flexibility, and the kind of work that supports the life you actually want.
If you’re looking at this data and realizing you’ve got skill gaps — the ones clients are actually hiring for
Then your next step is Unicorn Digital Marketing Assistant School (UDMA School). It’s where you’ll learn the tools, strategies, and real client work that put you in demand.
If you already have the skills and just need clients and connections,
Then our Digital Marketer’s Workgroup is where you belong. It’s not just a job board — it’s a referral network, a support system, and the shortcut to opportunities you’d never find scrolling the internet. We keep each other updated and informed of new tech, strategies and tactics so you don't have to feel stressed running your business, prospecting and keeping yourself up to day! We have a vetting-application process and only accept a certain number of new members each month. So apply ASAP.
👉 Whether you need skills or clients, the fastest path forward is to plug into the system that gets you farther, faster.
